THOMPSON, JAMES WALTER
Thompson bought the small agency at which he worked in 1878, immediately substituting his own new strategies to the advertisement of products. He was the first to recognize that women controlled the bulk of disposable income and geared his advertising to address that fact. By 1900, he had a virtual monopoly on magazine and print media advertising. Thompson sold out his interest in the firm in 1916 for $500,000 to Stanley Resor. Today, J. Walter Thompson is one of the largest advertising agencies in the world.

Products

Advertising Pioneer J. Walter Thompson Signs A Banking Document

 THOMPSON, JAMES WALTER
J. WALTER THOMPSON. 1847-1928). Advertising pioneer. Thompson bought the small agency at which he worked in 1878, immediately substituting his own new strategies to the advertisement of products. He was the first to recognize that women controlled the bulk of disposable income and geared his advertising to address that fact. By 1900, he had a virtual monopoly on magazine and print media advertising. Thompson sold out his interest in the firm in 1916 for $500,000 to Stanley Resor. Today, J. Walter Thompson is one of the largest advertising agencies in the world. DS. 1pp. 8 1/2" x 11". New York. 13th June 1919. A "Proxy and Waiver Irving National Bank" document signed "J Walter Thompson". The document assigned several other men to vote for Thompson at the stockholders' meeting. It is in very fine condition with a dark signature.
Catalog: # SB-2611
State: New York
Topic: Famous People on Stocks and Bonds
Price: $350.00